Kevin Podmore, area manager, Western Canada (Photo 1)
With over 14 years of lighting sales experience with GE Lighting, most recently as a sales account manager, Kevin is now responsible for sales of GE Lighting products in British Columbia and Alberta. Based in the Burnaby office, Kevin can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 604-451-3261.

Victor Cardoso, channel sales specialist, Western Canada (Photo 2)
Victor joins GE Lighting from Alliance Marketing Ltd. where he worked for 12 years as a senior sales rep. In his new position, he will play a key role in working with distribution partners to grow lighting, LED, ballast and lighting controls sales. Victor is based in the Burnaby office and can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 604-451-3216.

Ed Allen, lighting sales rep (Photo 3)
Reporting to Kevin Podmore, Ed joins GE Lighting from HD Supply where he worked in a range of sales leadership roles, most recently as branch manager. Ed will play a role in generating end user demand and increasing market share through GE’s distribution channel partners in Southwestern Alberta. Based at GE’s new Calgary Innovation Centre, Ed can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 403-517-8311.

Steve Parent, district manager, lamp and ballast sales, Midwest, Central and Atlantic (Photo 4)
Formerly district manager for Eastern Canada, Steve has over 21 years of service with GE. In this new role, Steve assumes leadership and responsibility for lamp and ballast sales in the Midwest, Central and Atlantic. Based in the Mississauga, Ont., office, Steve can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 905-858-6712.

Michelle Mercer, field sales developer, GTA Region (Photo 5)
Reporting to Steve Parent, Michelle will work with the professional sales team to build awareness for GE Lighting products and solutions and to maximize growth opportunities within specific vertical markets in the Greater Toronto Area. Michelle joins GE from Acklands Grainger where she fulfilled a variety of sales roles, most recently national account manager. Based in the Mississauga, Ont., office, Michelle can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 905-858-6715.

Melanie Elliot, OEM manager-Canada (Photo 6)
Reporting to Kevin McMaster, manager OEM Sales for North America, Melanie is responsible for developing and managing GE Lighting OEM customer accounts within Canada. Based in Mississauga, Ont., Melanie can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 905-858-6625.