“This is a bold initiative during a global economic downturn,” said Eric Taylor, Electro Sonic’s president, “but the time is now for us to act and seize an opportunity to improve service to existing customers, attract new ones in rapidly growing markets and adjust to the tumultuous economy.” He added that the “tremendous support from the Buffalo Niagara Enterprise and other local businesses allowed [the company] to move from idea to action very quickly.”

So far, 55 local employees have been hired to perform warehousing, inventory management, customer service and sales functions at the 60,000-sf warehouse and 5000-sf office space in Riverview Solar Technology Park in the Town of Tonawanda, N.Y.

Joel Rosenthal, managing director and the third-generation of the family owned business, said a lucrative opportunity exists to seize part of the emerging and rapidly growing industrial segment of the market, which includes the renewable energy market.

“On December 18th our warehouse moved 55 truckloads from Toronto to the new Tonawanda facility, involving countless hours and extraordinary efforts from our employees and others,” said Taylor. “That’s a fantastic accomplishment, and a direct result of cooperation, commitment and hard work from new and existing employees, and wonderful business and professional partners in the Buffalo Niagara region.”

Electro Sonic plans a formal opening of their Tonawanda facility sometime in either late first quarter or early second quarter of 2010.

ELECTRO SONIC INC.