Scepter “Reel Deal” promotion lands prized connections
January 27, 2009
IPEX Inc., a manufacturer of a range of electrical products (including Scepter PVC rigid conduit and fittings), says its 2008 Scepter “Reel Deal” promotion that ran from July to October exceeded all expectations. For one, over 99% entrants submitted their entries online—a significant accomplishment for an industry where prospects are typically not online the majority of their working day.
The
company also stresses that the prizes were a big part of the success.
IPEX gave away one pair of top-quality Kodiak Blue workboots each day
(91 pairs in total), a Pentax Optio W60 digital camera each week (13 in
total), and 10 Sony Playstation 3 systems complete with the game
“Rapala Fishing Frenzy”.
But the “reel” hook was the grand prize: one lucky winner and three friends get to jet away on a mini-vacation to Miami, Fla., for a full day of all-expenses-paid deep-sea fishing on a 50-ft luxury charter plus two nights accommodation in a fabulous condo. The grand prize was worth over $13,000, and the lucky winner is Dave Hines, originally of Nova Scotia but now working for Chamco Industries Ltd. (Calgary, Alta.).
“I did feel lucky that day, and this is the first time I’ve ever won anything like this,” said Hines. “It was such a unique promotion and the prizes were all top quality. It was a good reflection of the company because Scepter is known for innovative products and very high, consistent quality.”
Bill Hawke, marketing manager for IPEX, confirms there will be a 2009 edition of the “Reel Deal” promotion. “While this promotion helped us make contact with potential new customers, it also gave us the opportunity to show our appreciation to all the contractors who use and rely on our products every day. It’s just as important to us as a way of saying ‘Thanks’ for the trust they put in Scepter.”
In photo: IPEX sales rep, Blair Bechthold (left), presents the “Reel Deal” grand prize to Dave Hines of Chamco Industries Ltd.
But the “reel” hook was the grand prize: one lucky winner and three friends get to jet away on a mini-vacation to Miami, Fla., for a full day of all-expenses-paid deep-sea fishing on a 50-ft luxury charter plus two nights accommodation in a fabulous condo. The grand prize was worth over $13,000, and the lucky winner is Dave Hines, originally of Nova Scotia but now working for Chamco Industries Ltd. (Calgary, Alta.).
“I did feel lucky that day, and this is the first time I’ve ever won anything like this,” said Hines. “It was such a unique promotion and the prizes were all top quality. It was a good reflection of the company because Scepter is known for innovative products and very high, consistent quality.”
Bill Hawke, marketing manager for IPEX, confirms there will be a 2009 edition of the “Reel Deal” promotion. “While this promotion helped us make contact with potential new customers, it also gave us the opportunity to show our appreciation to all the contractors who use and rely on our products every day. It’s just as important to us as a way of saying ‘Thanks’ for the trust they put in Scepter.”
In photo: IPEX sales rep, Blair Bechthold (left), presents the “Reel Deal” grand prize to Dave Hines of Chamco Industries Ltd.
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