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COUNTER INTELLIGENCE (May 2008) |
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Making good on your service promise
By Oliver Post
Every electrical distributor strives to offer good service but, in a competitive market, it isn’t enough to be good... you must also be different.
Competitive differentiation is where many distributors get it wrong; too often they try to follow suit of what they believe to be their most successful opposition, and risk losing those qualities that set them apart in the eyes of their customers.
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