July 25, 2013 – Hue, by Philips, claims to be the world’s first web-enabled LED home lighting system available direct to the consumer. Users set up the system by downloading the hue mobile application, which is compatible with iOs and Android devices, to remotely control their home lighting for added security, personalize their lighting experience with custom settings, or program timers to help manage daily schedules. Choose between more than 16 million colours to customize the lighting in each room—users can also mimic colours in photos by simply dragging and dropping within the app. Offered exclusively through Apple stores, the hue starter kit includes four pre-programmed light settings and three standard LED bulbs, which are more than 80% energy efficient than traditional light bulbs, says Philips.