Electrical Business

Features Energy & Power Transmission & Distribution
A Lot On The Line where electricity delivery is concerned, says EDA



September 26, 2014 – The Electricity Distributors Association (EDA)—representing electrical utilities that deliver power to homes, businesses, and institutions throughout Ontario—has initiated the There’s a lot on the line communications campaign, aimed that educating consumers on the role local electrical utilities plays in delivering power.

“Electricity distributors in Ontario are responsible for about 200,000 km of powerlines,” said EDA chair Jim Hogan. “Connected to those lines are about five million customers whose needs for safe, reliable power are critical. There is a lot on the line for our customers and our EDA member utilities are wholly focused on meeting their needs.”

Running in a range of print, digital and broadcast media over the next few weeks, EDA advertisements will highlight some of important needs that are “on the line” for users of electricity—such as healthcare, manufacturing, education, and recreation.

“For power consumers, their local utility is the front line of Ontario’s electricity system,” said Hogan. “As customers, they have a direct relationship with our local members. Local electrical utilities are responsible for the infrastructure and services that actually get electricity to where it’s needed, when it’s needed.”

Visitors are encouraged to post and share their own stories about the importance of electricity in their lives in the Stories section.

At speaking engagements later this fall, the EDA will elaborate on policy proposals it has made, which it says has the potential to save electricity consumers hundreds of millions of dollars annually, and will also comment on the future direction of ongoing re-structuring in the province’s electricity distribution sector.