Electrical Business

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AD eCommerce Solutions surpasses 3 million SKUs

June 1, 2018
By Ellen Cools

June 1, 2018 — AD recently announced the normalization and attribution of over 3 million SKUs representing over 2,000 manufacturers now available to the 186 AD subscribing members, 61 of which are now live with digital branches using AD-produced content and another 20 will be launching digital branches later this year.

In addition to normalized and attributed SKUs, the AD eCommerce Solutions program offers AD members fully-integrated WebStore options, and one-on-one consultative support.

“The eCommerce support and solutions we’ve received from AD have helped State Electric compete on a level playing field with the big players without needing a small army to get it done,” said Dave Gravely, VP ecommerce and strategy sales at State Electric.


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