September 21, 2011 – Affiliated Distributors (A-D)—a North American wholesale marketing group—unveiled a new logo today. With 2011 marking A-D’s 30th anniversary, CEO Bill Weisberg said, “The new logo is a reflection of our core operating principle, which is that A-D drives accelerated growth for companies that are market leaders or that want to become market leaders. The AD brand has stood the test of time and continues to evolve through innovation and service to our Affiliates and Preferred Suppliers”.
The decision to change the brand’s logo, tagline and both public- and private-facing websites came about through strategic discussions between A-D, its independently owned distributor Affiliates and Preferred Suppliers, noted Weisberg. “The A-D brand is a reflection of our membership and partners, and this new logo and tagline demonstrates the essence of A-D: exceptional members, great suppliers and accelerated growth.”
“A-D’s new mark called, The Mountain… better reflects the group’s leadership position and aspirational qualities,” added Weisberg. The Mountain, shown as a series of peaks growing upward from the A-D triangle, “shows the growth/performance aspect found within AD and the surrounding sphere represents the collaborative AD community”.
Meantime, the updated tagline “Where Market Leaders Grow” is meant to underscore A-D’s “foundational commitment to quality, growth-oriented members and suppliers”. According to Weisberg, “Most groups operate on the principle of ‘the more the merrier’. At A-D, we know that real value only comes when you bring together companies that are market leaders or want to become market leaders”.
Finally, the A-D website has updated its URL from MyA-D.net to www.ADHQ.com.
* Meantime, Electrical Business’ Anthony Capkun is attending A-D’s North American Meeting of the Electrical Supply Division in Las Vegas, October 3-5. Hope to see you there!
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