Atkore International launches into social media
By Anthony Capkun
November 8, 2011 – Atkore International announced an expanded launch into social media as a “new channel for reaching customers, suppliers, employees and all related company stakeholders”.
“We have leaped into Facebook, Twitter, LinkedIn and YouTube, and I am very excited about our direction,” said Dan Kuzniewski, director, marketing communications & branding. “We thought long and hard about the social media experience for our stakeholders and have built an environment that provides a useful stream of information.”
The Atkore social media sites provide some interactive opportunities for users, such as:
• “Show Us How You Do It” Facebook application that allows users to upload YouTube videos depicting their creative uses for Atkore products.
• “Atkore Bridge” Facebook application to test your Atkore IQ. Select the correct Atkore product name associated with the application image, submit your score, and post your results on your own Facebook page.
Visit Atkore in the following social channels: