By Anthony Capkun
August 17, 2020 – Atkore—a manufacturer of electrical, mechanical and safety products—has unveiled new branding “to better reflect its future as a comprehensive infrastructure solutions company”.
“Atkore’s refresh is both an inflection point for our business and a change in mindset,” said Bill Waltz, Atkore president & CEO. “With a robust portfolio of legacy brands, the organization is elevating the Atkore brand to create a more seamless and consistent experience for our customers. This is an exciting opportunity for us to not only better reflect our aspirations for the future, but to simplify and standardize the brand around common principles.”
Atkore’s brand portfolio includes Allied Tube & Conduit, AFC Cable Systems, Heritage Plastics, Unistrut, Unistrut Construction, Cope, US Tray, Calbrite, Calbond, Kaf-Tech, Columbia-MBF, Eastern Wire+Conduit, ACS/Uni-Fab, Cii, Power-Strut, Calconduit, Razor Ribbon, Calpipe Security, Vergokan, Flexicon and Marco.