December 17, 2013 – Southwire has named Axel Schlumberger president of Southwire Canada, where he will manage sales, marketing and support operations from its headquarters in Mississauga, Ont.

Schlumberger most recently served as senior vice president of technical sales and support for Southwire’s Energy Division.

“Few people in the world match Axel’s knowledge of and expertise in the technology side of our business,” said Jack Carlson, president of Southwire North America. “His experience in product development, technical support and sales provides a tremendous advantage as we seek to expand our presence in the Canadian market.”

“I am excited about the opportunity to work as part of the Canadian team,” said Schlumberger. “With the help of Southwire people and culture across the organization, we will continue to grow sales, our product portfolio, exceptional customer service, industry-leading innovation and relationships with strategic Canadian retailers, electrical distributors and utility companies.”

Born and raised near Stuttgart, Germany, Schlumberger chose to study electrical engineering in school, with a focus on energy. After university, Schlumberger started in a sales engineering position with a transmission cable supplier in Switzerland, moving on to Southwire, as it entered its move into the high-voltage transmission cable business. Moving with his family to the United States, Schlumberger worked with Southwire’s medium-/high-voltage manufacturing facility in Heflin, Ala., as technical marketing manager of Forte Power Systems and worked his way up to Southwire headquarters in Carrollton, Ga., serving as general manager of Southwire HV solutions. The company announced Schlumberger will be moving to the Canadian head office in Mississauga to assume his position effective immediately.

He is also a senior member of the Institute of Electrical and Electronic Engineers (IEEE) and a member of the International Council on Large Electric Systems (CIGRE).

Former Southwire Canada president, Eric Schmidt, will be moving into an international strategic business development position based in Southwire’s Carrollton office.