Dow Wire and Cable has appointed Brad Miller to global marketing director, where he will drive strategic growth initiatives utilizing the company’s portfolio of products, technologies and power industry expertise. This will include executing global product launches for solutions in the traditional power and alternative energy industries, as well as market segments, such as personal electronics, building & construction and transportation wires, cables and accessories.

“As we continue to grow in the global power industry and its ancillary markets, it is more important than ever to complement our product and technology offering with strategic marketing and branding programs,” said Tim Laughlin, general manager. “We look forward to having Brad on our team to continue and enhance the excellent progress we’ve made in this important facet of our business.”

Miller has been with Dow for more than twenty years and previously served as global business director for Dow Fiber Solutions. He also has held commercial roles in Dow’s chemical and plastics businesses. He will be located at Dow Wire & Cable headquarters in Houston, TX.

Dow Wire & Cable is a business unit of The Dow Chemical Company and a global provider of products, technology, and solutions for the power industry.