April 21, 2011

Bulbrite president Cathy Choi has announced the appointment of Brian Creeley to director of Residential Sales, after previously serving as national sales manager for the past seven years.

In his new position, he will oversee the direction and growth of Bulbrite‘s residential lighting business, through the creation and implementation of results-oriented, strategic initiatives, said Choi. He will guide and support the company’s team of sales agencies throughout North America, “to ensure that they are aligned with Bulbrite’s core values and objectives.”

“As National Sales Manager for the past seven years,” she explained, “Brian has demonstrated strong leadership by building our network of sales agencies and lighting distributors. This well-deserved promotion enables Brian to continue the implementation of strategic initiatives focused around The Bulbrite Promise– our commitment to customers’ success.”

Prior to joining Bulbrite, Creeley held several positions, from warehouse assistant to general manager, for the Paramus, New Jersey-based Lighting Superstore, which provided an “invaluable experience” in understanding the roles of the distributor, sales representative and supplier.