Baldor Electric Company is now ABB

Ellen Cools
March 05, 2018
March 5, 2018 — ABB has integrated the Baldor Electric Company name as part of its “Next Level” strategy, which includes harmonizing different ABB-owned brands under the global ABB brand.

As ABB, Baldor continues to manufacture, design and market the product brands of Baldor-Reliance motors and Dodge mechanical power transmission products from 15 U.S. manufacturing locations.

The organization continues to support ABB’s U.S. motors and generators business unit, including ABB-branded IEC motors, large AC motors, generators and related services.

“ABB has invested over $13 billion in the U.S. over the past 10 years, this is our largest market,” said Greg Scheu, President of the Americas, ABB. “The company will continue to invest in the products it makes here, as well as the people responsible for their manufacture. Our U.S.-based motor and mechanical portfolio will be included within our broader portfolio of ABB Ability digital solutions.”

SEE ALSO Greg Scheu to drive growth in ABB’s expanded North America business.

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