May 30, 2014 – At Lightfair next week, GE Lighting and ByteLight say they will showcase what they call “the next generation” of LED lighting fixtures that communicate with shoppers’ smart devices while in-store, enabling retailers to provide location-based services using GE LED infrastructure.

ByteLight’s indoor location technology embedded inside GE LED fixtures will deliver “high-value applications to retailers”, providing the ability to understand the precise location of shoppers using an opt-in app powered by ByteLight on their smartphones and tablets. The solution combines visible light communication (VLC), Bluetooth low energy (BLE) and inertial device sensors, and supports any Android or iOS application on a smart device equipped with a camera and/or Bluetooth Smart technology.

GE and ByteLight say they are connecting smart LEDs to digital marketing platforms to deliver contextually relevant content and create social shopping experiences, such as presenting customer reviews, playing product information videos and connecting on-demand with virtual associates to make brand choice easier.

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