Cable broadband to account for 25% of world subscribers by 2017
July 30, 2012 – A new report predicts cable digitization efforts in developing economies will be a key driver for cable broadband penetration worldwide, giving service providers access to more lucrative markets with service revenues reaching the $50 billion mark in 2017.
Cable technology’s adoption of DOCSIS 3.0, with higher maximum speeds than DSL, has been a key competitive strength against Telco’s offering only DSL service in the United States, Canada and parts of Western Europe, stated the report.
These findings are part of ABI Research’s Broadband CPE Research Service, which looks at cable operators network deployments, consumer adoption and service revenues of cable broadband services.
“Cable MSOs’ marketing focusing on use of advanced services, such as video streaming, and number of devices in the home has encouraged consumers to upgrade to higher bandwidth tiers,” said Adarsh Krishnan, senior analyst, TV & video at ABI Research.
The report found technology providers are working with operators to prove out the next generations of DOCSIS, which focuses on upstream channel bonding (for higher upload speeds).
“Intel has demonstrated its Puma 6 modem achieving 1 Gbps downlink using 24 channels, while Arris has tied together 12 modems to achieve 4.7 Gbps downlink,” added Sam Rosen, practice director of TV & video at ABI Research.
According to ABI Research, cable operators in developing regions are entering the market for broadband services using the latest technologies – often leapfrogging older protocols. “Cable MSOs’ ability to offer traditional video services (the cable vendor’s historical business), broadband services, and digital VoIP services (using EMTA’s) gives cable vendors a triple-play offering that has attracted a large number of consumers,” it stated.