April 17, 2014 – CenturyVallen (part of the Sonepar Canada family) says it is ready to take the next step in its evolution and enhance its brand; moving forward, CenturyVallen will be known as Vallen.

“We want to thank each and every one of our truly valued customers all over Canada for their continued support, and we can’t wait for what the future holds,” said Guy Mersereau, president of Vallen.

In addition to its new name, Vallen’s new tagline “Working Smart Starts Here” speaks to the overall value the company promises its clients.