Energy & Power
Cummins Onan rebrands res/light commercial generators
By Alyssa Dalton
November 28, 2013 – Cummins Power Generation says it will be pursuing a one-brand strategy for its residential and light commercial standby generators—by rebranding its Cummins Onan lines to be marketed under the company name.
“This rebranding will help us leverage the strength in the Cummins Power Generation brand, reminding customers that the same brand trusted in some of the largest power applications in the world also powers smaller applications such as homes and small businesses,” said Vivek Malapati, residential and commercial segment leader for Cummins Power Generation. Despite the name change, the company ensures the products will still provide “excellent product quality, great customer experiences and an overarching brand promise”.