March 28, 2013 – Britech Corp.—a provider of engineered and standard heating cables, mats and controls—has appointed Design Concepts Ltd. to represent its lineup of electrical heating cables and controls in Alberta, effective April 1, 2013.

Design Concepts Ltd. is an independent manufacturer’s representative that has served the electrical industry for the past 23 years. The company’s management and staff include Terry and Blake Ellestad, and Shirley Neelin.

“Britech welcomes Design Concepts Ltd. to its network of representatives across Canada,” says Britech, adding it is, “positive that Alberta distributors will value and appreciate their industry knowledge and understanding of how customer service plays an important role in their business.”

PHOTO (left to right): Blake Ellestad, Shirley Neelin and Terry Ellestad of Design Concepts Ltd.