Electrical Business

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DeWALT discontinues NASCAR sponsorship


August 21, 2009
By Anthony Capkun

DeWALT is not renewing its agreement with Roush Fenway Racing to sponsor Matt Kenseth—driver of the #17 Ford Fusion—for the 2010 NASCAR season. DeWALT says that, while the motor sports program has been a valuable marketing tool over the past 12 years, it has decided to redirect its resources in light of an unprecedented decline in the construction industry.

“Our decision to discontinue the sponsorship, while a difficult one,
will help us to continue delivering value to our customers and end
users, while managing our financial results,” said Les Ireland,
president of the North American Power Tools and Accessories Group for
DeWALT. “We remain committed to the team for the 2009 season, and will
have an ongoing presence in the sport as DeWALT tools will continue to
be used to build and maintain racecars and equipment.”

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