April 12, 2019 – Effective today, Roxanne Lafond will lead Electro-Federation Canada (EFC) in Quebec, supporting the industry association’s activities and programs in the region.

Lafond has more than 13 years’ experience in marketing communications (marcom) and event planning. She was most recently a marcom specialist for Standard Products.

In her new role, she will plan and implement trade shows and other electrical industry events, co-ordinate regional meetings, support marcom efforts and work with EFC’s Young Professionals Network (YPN) members on their activities. She succeeds Susan Adler, who has decided to pursue another career opportunity.