Electrical Business


EFC launches its new brand identity

June 15, 2018 | By Ellen Cools

Photo A. Capkun

June 15, 2018 — Electro-Federation Canada (EFC) recently announced the launch of its new brand identity at its annual conference in Vancouver, B.C.

The organization says the rebrand is part of its strategy to prepare for the future and remain aligned with the changing dynamics of the Canadian electrical market.

As part of the launch, EFC has introduced a new logo, updated the vision and mission statements to better reflect EFC’s value proposition to members, and created new collateral — such as weekly newsletters — to augment that change.

Over the next few weeks, EFC will announce a number of other tools, including a bilingual website with enhanced functionality and an industry video.

“This change marks a strategic pivot in our future direction,” said Carol McGlogan, president and CEO, EFC. “Our industry is on the verge of big changes and our new brand identity reflects the advancing market. Our products have become an important backbone for developments in intelligent buildings, smart homes, industrial automation, electrification, digitalization and other key areas. It’s an exciting time to be part of this industry — and our new brand position and marketing initiatives will seal the appeal!”

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