Energy & Power
Transmission & Distribution
Five Canadian utilities capture E Source 2016 Utility Ad Awards
By Renée Francoeur
October 4, 2016 – Congratulations to the Canadian winners of the 2016 Utility Ad Awards Contest at the recent 2016 E Source Forum in Denver, Colo.
“We’re in the unique position of witnessing the incredible evolution of utility advertising over the past seven years with this contest,” says Kym Wootton, vice-president of marketing at E Source. “Utilities are clearly making huge strides. They’re thinking about their programs and branding from the customer’s perspective, which has resulted in highly effective campaigns.”
Hydro One secured first prize for “Best TV/Video Ad” as well as “Best Radio Ad”. Manitoba Hydro came in 2nd for “Best Radio Ad” and Toronto Hydro-Electric System Ltd. scored first for “Best Business Print Ad” as well as “Best Residential Print Ad”, followed by Union Gas in second for this category. FortisBC won second for “Best Social Media Ad” for its 2015 social media contest, “What keeps you warm?” where customers were encouraged to use a variety of social media channels to share ways to keep warm without turning up the thermostat.
The winning ads from 2016 can be viewed at www.esource.com/adcontest-winners.
The annual E Source Utility Ad Awards Contest attracts an average of 500 submissions each year and is open to any electric or gas utility located in the US or Canada.
E Source provides research, consulting and market research to more than 300 utilities and their partners.
Photos courtesy E Source.