Electrical Business

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Fluke offers behind-the-scenes look at its product innovation process from April 12-June 30, 2011


April 12, 2011
By Alyssa Dalton

April 12, 2011

Fluke Corporation is providing contractors, electricians and building facility managers with an inside look at how it brings its products to market. From April 12 to June 30, interested professionals can visit a special website (www.fluke.com/innovationinside) that takes visitors through Fluke’s own process of developing tools.

“Listening to people who use our products to get their jobs done is a vital part of our development process. We take their input and combine it with our experience and leadership in the test and measurement industry,” said George Allen, director of product planning at Fluke.

“The result is product innovation that receives industry accolades and expands our patent holdings, but more importantly allows us to help professionals in the field to be winners because our tools help them succeed. We feel our greatest sense of pride when a customer selects our tools as their partner on the job,” he continued.

A series of shorts videos that document the product development process are also available. In addition, site visitors will have a chance to win a Fluke “fantasy tool bag” with $2,500 in tools of their choice*.

In recent months Fluke has introduced new products, according to Allen, that have features and capabilities that make them living examples of Fluke’s commitment to innovation that exceeds the expectations of working professionals.

“Tackling the problems that our customers face in the real world without compromising safety, accuracy, reliability and ruggedness are essential to making the grade as a Fluke innovation,” he said.

*Participation in the Fluke fantasy tool bag giveaway is limited to licensed contractors or individuals in a professional trade who are residents of the U.S. and Canada (excluding Quebec) and age 21 or older. CLICK HERE to see the official rules.