August 16, 2012 – Saying it will further strengthen its channel and distribution partner operations across Canada, GE Energy Management’s Industrial Solutions business appointed Ajay Gupta as the lead Canadian channel commercial director.

Gupta will be responsible for developing national channel strategies while creating a distributor framework to help grow business with Canadian channel partners. He will support Adrian Thomas, GE’s regional sales leader in Canada.

“Our channel partners along with commercial markets are a vital part of our Canadian business,” said Gupta. “Our goal is to create a highly effective channel management infrastructure within the Canadian market.”

Gupta brings more than 15 years of GE experience to his new position. Most recently, Gupta was the technical channel director for Canada and North U.S. at the GE Energy Global Center of Excellence. He is a graduate of Columbia Southern University (CSU) with a bachelor of science in computer technology. Gupta also holds an industrial electronics degree in engineering and is an MBA graduate from CSU. He will be located in Toronto, Ont.

Photo A. Capkun, June 2012.