GE Lighting—a unit of GE Appliances & Lighting—continues a reshaping effort designed, it says, to better serve customers and enable profitable growth with the establishment of GE Lighting Solutions: a combination of its LED systems operation, Lumination (based at GE Lighting’s world HQ in Cleveland, Ohio), and its commercial and industrial fixture group—GE Lighting Systems—in Hendersonville, N.C.

“We’re building on the investment GE has made in our business and the
reshaping that’s been underway for a period of years,” says Michael B.
Petras Jr., president and CEO of GE Lighting. “This change reflects our
strategy to serve as an industry-leading solutions provider for the
rapidly growing indoor and outdoor lighting fixture segments that use
LED systems and other energy-efficient lighting technologies.”

David Elien, previously president and CEO of Lumination, now serves as
president and CEO of GE Lighting Solutions, while Paul Morse, formerly
president of GE Lighting Systems, leads commercial efforts as
vice-president of sales and Hendersonville site leader. The full
integration of the businesses will be completed in the first half of
2010.