March 12, 2013 – GE today unveiled its new Critical Power business, which will provide data centres, hospitals, telecom networks and other similar facilities with end-to-end solutions to help keep electricity flowing to crucial equipment during power outages.

“The focus of GE’s Critical Power business is to help customers reduce energy consumption and minimize the operating costs associated with supplying power to their mission-critical applications,” said Jeff Schnitzer, general manager of GE’s Critical Power business. “We support our customers from the front-end design through the lifecycle of the equipment to help them realize the greatest benefit from their investment.”

Serving the global market and headquartered in Plano, Texas, GE’s Critical Power business includes power-switching products, uninterruptible power supplies (UPS), DC energy systems and embedded power supplies such as board mounted power and front-end rectifiers for such applications:

• Data Centres—GE is working with network providers to improve the efficiency and reduce the environmental impact of its data centres. For instance, GE’s Energy Star-rated, eBoost-equipped UPS can increase efficiency and reduce energy consumption and costs, allowing for substantial savings over time, it said.

• Healthcare Facilities—GE’s automatic transfer switches and UPS technology provide critical backup power in the event of a power disruption, ensuring that patients’ crucial medical equipment stays on, it continued. This technology has been installed in Illinois’ Rush University Medical Center to supply emergency power in the event of a local grid disruption.

• Financial Markets—GE’s Critical Power business can also play a role in keeping the power on in financial institutions, such as banks and stock markets. Its power-switching and UPS technologies ensure real-time trading and currency exchanges remain unaffected in the event of a power disturbance, said GE.

• Telecommunications—Products and services from the Critical Power business can be used by telecom, wireless and cable broadband service providers to convert AC power from a primary power source, such as the electric utility grid, into precisely controlled DC power used for data centres, central offices, cell towers, outside-plant fiber optics and customer premise facilities, said GE.

• Embedded Power—The Critical Power business designs, manufactures and markets embedded power modules to provide AC/DC standard, as well as custom power supplies and DC/DC circuit board mounted power modules for use within other original equipment manufacturer (OEM) equipment.