October 21, 2011 – Effective November 1, GB Agencies Ltd. will represent all three GE Lighting businesses (lamps and ballasts, fixtures and controls) in the Manitoba and Northern Ontario sales regions.

This new partnership will enable GE Lighting to better serve both its distribution partners and end-user customers as the lighting industry continues to grow and evolve, says GE.

Please contact Gary Beer or Geoff Ginn of GB Agencies at (204) 219-3160 for any GE Lighting product enquiries in Manitoba and Northern Ontario.