Electrical Business


GE Lighting’s 2011 Revolution Tour aims to “reveal future”

March 15, 2011 | By Alyssa Dalton

March 15, 2011

Lighting professionals and designers, distributors, architects, contractors, facility maintenance and utility executives, as well as government officials are invited to REGISTER HERE for a sneak peek of the “brightest lighting technologies on the horizon this year and beyond”–over the next nine months, the GE Lighting Revolution Tour will showcase the future of lighting in 47 different Canadian and U.S. cities. It stops first in Orlando, Fla., on March 2, and wraps up in Charlotte, N.C., in November.

“The GE Lighting Revolution Tour is a lens to the future of lighting and a preview of what customers will see at LightFair in Philadelphia this May,” said Jim Benson, general manager of commercial marketing, GE Lighting.

Canadian tour dates:
June 13, Vancouver, B.C.
June 16, Calgary, Alta.
Sept. 1, Toronto, Ont.
Sept. 26, Ottawa, Ont.
Sept. 29, Montreal, Que.


Exhibits on board showcase GE’s “most advanced thinking about how retail, office, outdoor, municipal and architectural lighting”–including products of ecomaginationSM–are improving with simplified and less costly maintenance, greater creativity and enhanced energy efficiency. The displays emphasize the “powerful potential” of LEDs, fluorescent, halogen and ceramic metal halide lighting systems and address some of the issues that commercial and residential lighting professionals face today, including energy management programs, legislative mandates and environmental initiatives such as LEED (Leadership in Energy & Environmental Design) certification.

“Put the GE Lighting Revolution Tour on your calendar if you specify, recommend or buy lighting systems,” added Benson. “We can help you navigate your way to a more financially and environmentally sound solution.”

In addition to providing technology and application overviews, GE’s on-site experts will be available to analyze specific lighting application challenges and objectives.

RSVP here
to receive ongoing updates on the tour and will be eligible for a chance to win a Flip HD camera.

Reports from the road will also appear on GE Lighting’s Facebook and Twitter channels and at Tag Your Green, an online initiative inspired by ecomaginationSM.

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