Electrical Business

Products Wiring - Cabling - Devices
General Cable website tool with competitor cross reference

February 4, 2014
By Alyssa Dalton


February 4, 2014 – General Cable has unveiled its mobile web reference tool to help users quickly and easily find Carol Brand equivalent products and their specs.

Equipped with a competitor cross reference , a user can visit xref.carol.generalcable.com, click the Start button and submit a competing part number to find the Carol Brand equivalent. The tool also incorporates a product directory with full specifications as well as product photos, descriptions, features and benefits, applications and ordering information, which can be browsed by category or searched via keyword.