June 15, 2014 – Gerrie Electric Wholesale Ltd. has appointed Dan Schellenberg to the role of director of sales for the East and West regions, with a particular focus on the commercial construction business. Dan has held a variety of positions with Siemens over the past 17 years.

Ken Cherrett has been promoted to the position of director of industrial sales for the Central Region. Ken joined Gerrie in 1987 after graduating from Mohawk College as a CET. His first role in the company was as inside tech leading to outside technical specialist in the Rockwell Automation Group. In 2000, Ken took over the management of the Rockwell group.

Peter Postrozny has been promoted to director of national accounts. He joined Gerrie in 1995 in the role of national accounts manager. During his tenure, he represented the Canadian Affiliates on the Electrical Steering Committee with SupplyForce for the past 10 years.

Joe Conciatori has joined the company in the role of director of contractor sales in the Central Region. Joe most recently served with Eaton Canada as its marketing segment manager, industrial and utility segments. Joe holds an Electrical Technology Diploma from Conestoga College, as well as an MBA from Athabasca University.

“The broad experience and expertise each of these individuals brings to the senior leadership team will help us drive extra focus and horsepower to successfully execute our growth strategy,” says Gerrie Electric, which is a Canadian, family-owned company founded by Ken Gerrie in 1957.