Electrical Business

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Greenlee rebrands communications products under Greenlee Communications


November 9, 2010
By Craig Pearson

Greenlee is consolidating its line of communications products under one brand—Greenlee Communications—a process that has already started as should be completed over the next year.

“The consolidation under the Greenlee Communications brand will unify our extensive line of products focused exclusively on the telecommunications and datacommunications markets,” said Martha Kness, VP marketing and customer service. “Rest assured, only the brand name will be changing. Our customers can continue to trust in the same high quality products, manufactured to the same high standards and supported by the same team of sales professionals.”

As a result, the Progressive Electronics, Tempo, Chesivale Electronics, Industrial Technology, RIFOCS, Datacom Technologies and Opto-Electronics branded products that have been part of Greenlee for years—together with the recent addition of Paladin Tools—will be rebranded to the Greenlee Communications name.

Since the change will be rolled out over the next year, several new products will be branded Greenlee Communications in the near term, followed by the conversion of existing products in the family of brands to follow.

“To assist our distributors in communicating this change to its customers and employees, Greenlee will be supplying sufficient collateral material for a smooth transition,” added Kness. “We encourage our distributors to contact their Greenlee sales or customer service representative with any questions or concerns.”

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