Electrical Business

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Greenlee rebrands communications products under Greenlee Communications


November 4, 2010
By Anthony Capkun

November 4, 2010

mt_ignore Greenlee is consolidating its line of communications products under one brand—Greenlee Communications—a process that has already started as should be completed over the next year.

“The consolidation under the Greenlee Communications brand will unify
our extensive line of products focused exclusively on the
telecommunications and datacommunications markets,” said Martha Kness,
VP marketing and customer service. “Rest assured, only the brand name
will be changing. Our customers can continue to trust in the same high
quality products, manufactured to the same high standards and supported
by the same team of sales professionals.”

As a result, the Progressive Electronics, Tempo, Chesivale Electronics, Industrial
Technology, RIFOCS, Datacom Technologies and Opto-Electronics branded
products that have been part of Greenlee for years—together with the
recent addition of Paladin Tools—will be rebranded to the Greenlee
Communications name.

Since the change will be rolled out over the next year, several new
products will be branded Greenlee Communications in the near term,
followed by the conversion of existing products in the family of brands
to follow.

“To assist our distributors in communicating this change to its
customers and employees, Greenlee will be supplying sufficient
collateral material for a smooth transition,” added Kness. “We encourage
our distributors to contact their Greenlee sales or customer service
representative with any questions or concerns.”

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