Greenlee “Where’s Sluggo?” campaign marks milestone for Knockouts
By Ellen Cools
April 5, 2018 — Greenlee Textron Inc. is celebrating the 90th anniversary of the Knockout with the “Where’s Sluggo?” campaign. “Where’s Sluggo?” will run from April 2 — June 30.
“Greenlee introduced the electrical market’s first Knockout offering in 1928 and continues to innovate Knockout tools and processes,” said Rob Bentley, product manager. “We added laser markings to make it easier for users to accurately position the die when punching. We are excited to bring Sluggo back to help us celebrate this milestone in Knockouts.”
Sluggo is Greenlee’s Slug-Buster mascot. To celebrate the 90th anniversary, select sets of Knockouts will have Sluggo laser marked on the dies. These sets will include a card with a unique code, which professionals can enter on a registration site to receive a free Grizzly cooler, and be entered to win one of three Textron Off Road Alterra MudPro 700 LTD ATVs.