By Renée Francoeur
February 24, 2017 – Western Star Trucks, which were first made in Canada, kicked off its year-long 50th-anniversary celebration at its annual dealer meeting recently.
Western Star says it will mark the milestone with a year’s worth of special events, truck show appearances and an enhanced website.
The first Western Star trucks were made in 1967 in Kelowna, B.C. to serve the mining, lumber and oil industries. The company is now owned by Daimler Trucks North America and manufactured in Portland, Ore., and Cleveland, N.C. It also entered the on-highway market in 2015 with the 5700XE, its first aerodynamic truck.
“50 years is nothing short of extraordinary, but we wouldn’t be here if it wasn’t for our customers and their desire to have the most badass trucks on the road,” said Kelley Platt, president, Western Star Trucks. “Whether it’s the versatility of the 4900, the ruggedness of the 6900 or the beauty and efficiency of the 5700 our customers count on the quality that Western Star is known for. While we remember and honour our roots in celebrating this historic milestone, it is important that we continue to push the boundaries of innovation and toughness. Please join us this year as we celebrate together!”
Stay tuned for more details about Western Star’s “Year of Legendary Awesomeness”.
Western Star Trucks Sales, headquartered in Portland, Ore., produces custom trucks for highway and vocational applications, and is a subsidiary of Daimler Trucks North America LLC.