Ideal Industries (www.idealindustries.ca) has revealed its 2010 “Collectables” promotion: a fleet of classic International 4400 straight trucks. Crafted to 1/34-in. scale, the truck replica features a working rear-overhead door and a removable pallet of Ideal boxes.

“The International 4400 is a staple in the electrical industry, both
for contractors and distributors, so it made sense for 2010 that we put
the spotlight on this hardworking truck,” noted Tim Beed, product
manager for Ideal.

Installers can drive away with their own 4400 replicas by purchasing company products. Quantities are limited.