October 24, 2013 – Ideal Industries has appointed Dorothy Heckle to channel marketing manager, where she is responsible for developing and facilitating channel-specific marketing programs to drive growth within the Ideal distribution network, as well as oversee advertising, publicity, social media and website initiatives.

Heckle joins Ideal after an eight-year career with Newell Rubbermaid, where she progressed through roles as brand manager, global brand manager and senior channel manager.

“As Ideal continues to expand its presence in a variety of markets, we wanted to put in place an experienced and knowledgeable professional to ensure our brand remains fresh, innovative and consistent throughout all our business units,” said Joe Saganowich, vice-president, Ideal Electrical Distribution Group. “Our long-term, proven commitment to the Ideal distribution channel means that her new role is central to the success of our business.”