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Ideal Supply promotes Rozendal, Pruden and Smith

May 27, 2014 | By Anthony Capkun

May 27, 2014 – Ideal Supply Co. Ltd. announces the promotion of three members of its executive management team: Jerry Rozendal, Howie Pruden and Stephen Smith.

Jerry Rozendal (photo 1) has been appointed vice-president, branch operations. Jerry has been with Ideal for over 40 years and has nearly 35 years of branch operations management experience. In his new role, his primary responsibilities include assisting in new acquisitions, leadership in P&L accountability for all locations, HR committee and management committee functions.

Howie Pruden (photo 2) has been appointed vice president, purchasing & distribution. Howie has worked for Ideal Supply for nearly 35 years, and has gained “extensive experience in purchasing efficiency, electrical and automotive vendor relations, inventory control, warehouse management, and warehouse-to-branch distribution”. Howie sits on the company’s management committee, HR committee and IT steering committee.

Stephen Smith (photo 3) has been appointed chief financial officer for the company. Stephen joined Ideal in 2000 and has led the organization in a number of strategic initiatives, says the company, including financing, business planning, corporate IT and quality systems management. Steve is a CPA and holds an MBA from the Ivey Business School.


Ideal Supply was founded in 1926 in Listowel, Ont., where HQ is still located. The company is a third-generation, family-held business with 30 branch locations in central Ontario, distributing electrical supplies and auto parts to a broad selection of customers. Ideal Supply is a Platinum Member of Canada’s Best Managed Companies program, and a member of Affiliated Distributors.

DID YOU SEE our photos from Ideal Supply’s Amazing Race tradeshow in Stratford, May 2014?

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