June 10, 2013 – The Industry Data Exchange Association Inc. (IDEA) has established an Innovation Advisory Council comprising “thought leaders” in the electrical wholesale distribution space from distributor and manufacturer companies. The council’s initial focus is on ways to enhance manufacturer product content available to distributors through the Industry Data Warehouse (IDW).
“The top priority for the council is to guide the enhancement of the product content in the IDW based on what our customers have identified as their most important needs in the growing digital economy,” said Bob Gaylord, president and CEO, IDEA.
As part of the “Innovating for the Future Plan”, IDEA will work with the Innovation Advisory Council to determine the best ways to deliver additional product information through the IDW that will enable more efficient bids, sales transactions and eCommerce capabilities for distributors.
IDEA was founded in 1998 through a partnership between the National Electrical Manufacturers Association (NEMA) and National Association of Electrical Distributors (NAED) members.