Electrical Business


Jaime Irick and Brian Sroub new chiefs to GE Lighting

July 19, 2010 | By

GE Lighting hired Jaime A. Irick and Brian Sroub as two new chiefs reporting to president and CEO of GE Lighting, Michael Petras.

Irick – the new president and CEO of GE Lighting Solutions – comes from
GE Power Sensing where he served as the business’ general manager. His
role is to “drive the development, growth and management of GE’s global
light-emitting diode (LED) product business for both the household and
professional market segments,” says the release. His early experience
includes a leadership role in GE Security’s Homeland Protection
division, strategic planning for GE’s Corporate Initiatives Group, and
previous work in business development for two start-up technology
companies. Irick earned a MBA from the Harvard Business School and a BS
degree in system engineering from the United States Military Academy at
West Point during his five years in the U.S. Army.

Sroub – the new chief marketing officer for GE Lighting – comes from his
role as vice president of marking and product management at the
Cleveland Clinic Wellness Institute. Prior to this, he did marketing at
Procter & Gamble, Sony Electronics Inc., and Hearst Corporation. He
founded and led more than 10 entrepreneurial ventures, including
organizations in the Silicon Valley, and is an inventor with 14 pending
and issued patents. Sroub has a MBA from Stanford’s Graduate School of
Business and both a MA in economics and a BA in economics and
communications from Boston College.



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