February 20, 2013 – LumenOptix has appointed Larry Schmidt (photo 1) to the position of president and CEO, while company founder Jay Goodman (photo 2) heads up the New Business Development division.

In his most previous role as sales and marketing director for LumenOptix, Schmidt oversaw the company’s marketing, branding, public relations, corporate communications, and advertising activities while helping to build a network of over 50 specifying agents and regional managers.

Describing him as a “lighting industry veteran”, LumenOptix said Schmidt has been instrumental in helping the company make sophisticated solutions simple for the marketplace and support the nation’s conversion to more energy-efficient lighting technology. He is also a member of the Illuminating Engineering Society of North America (IES).

“I couldn’t think of a more qualified individual to hand the reigns off to than Larry,” said Goodman, company founder and former CEO. “His deep industry experience and relationships along with his incredible sense of integrity make him the perfect choice to lead LumenOptix to its next phase of growth. I know I speak for all of us when I say how excited we are to have Larry drive our objectives and execute our company’s vision.”

For his part, Goodman said he is looking forward to relinquishing day-to-day operational responsibilities in order to head up LumenOptix’s New Business Development function and serve as an agent of change working to speed the digital lighting revolution on behalf of the entire industry. He will continue to be a shareholder and remain on the company’s board.