Legrand—a global player in products/systems for electrical installations and information networks—is launching a strategic branding initiative in the North American marketplace. The company says it will “establish its trusted global brand on behalf of all current brands and partners to build awareness of what’s possible in this category, and generate increased interest and demand from end customers”.

Current North American product lines (Cablofil, On-Q, Ortronics, Pass
& Seymour and Wiremold) are recognized products that our
professional customers connect with everyday, says the company. “They
will play a pivotal role in strengthening the Legrand brand over the
coming years.”

“Our current customers will benefit from the increased visibility of
Legrand as a trusted end-user brand through greater product demand and
a focus on value-added products,” said John Selldorff, president and
CEO, Legrand North America.

The new branding initiative will include new corporate literature,
advertising campaigns, in-store merchandising, signage and web presence
investments that will occur at varying stages beginning Q4 2009.

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