Lighting Science debuts “bold new brand identity” for 2016
By Anthony Capkun
March 21, 2016 – Lighting Science today unveiled a “bold new brand identity” to “more accurately communicate the mission of the company and its products”.
The brand relaunch coincides with the expansion of the company’s line of “biologically tuned” LED products, including the Sleepy Baby, GoodNight and GoodDay bulbs that, according to the company, emit pre-sleep and awake & alert spectrums of light, respectively. The Rhythm Series has been relaunched as the HealthE Series.
The redesigned visuals reflect the brand’s scientific heritage, including the company’s R&D in creating a lighting system for NASA that regulated the circadian rhythms of astronauts on the International Space Station. The new brand identity includes a logo, a redesigned website and new packaging.
“We want the Lighting Science brand to be synonymous with wellness and innovation,” said CEO Ed Bednarcik. “We are creating products that don’t exist in the marketplace. It signals a new era for Lighting Science and a giant leap for LED technology.”