Marty McLaughlin joins AD as the first chief marketing officer
By Anthony Capkun
April 5, 2021 – Marty McLaughlin has joined contractor and industrial products wholesale buying group AD as the first chief marketing officer.
“We’re making an investment in this new leadership position to drive the collective imagination and strategy of AD’s next generation of offerings, all aimed at helping our independent members and supplier partners win and grow,” said Bill Weisberg, AD CEO.
McLaughlin most recently served as founder and owner of Mosaic Partners, a marketing and consulting firm he started 20 years ago.
“I feel so privileged to join a team with a record of excelling in the marketplace,” McLaughlin said. “I believe marketing must be authentic, grounded in value and evolve over time. I look forward to collaborating with the AD community to deliver value and to position AD and our members and supplier partners for continued growth.”
AD’s 850+ independent distributor member owners span 13 divisions in the U.S., Canada and Mexico, with annual sales exceeding $45 billion.