June 21, 2012 – Master Lock and Mike Rowe, creator and star of Discovery Channel program, Dirty Jobs, and founder of mikeroweWORKS.com, have partnered to help raise “respect and appreciation for skilled labour” and provide “innovative security solutions”.

Rowe, who calls himself a perpetual apprentice, has performed more than 300 of the “dirtiest” jobs throughout the country, during the first five seasons of his hit show, Dirty Jobs.

“Getting involved with the hard working men and women who make civilized existence possible, has been an incredible experience, and provided the foundation for my mission at mikeroweWORKS,” said Rowe. “This partnership with Master Lock will allow us to raise the level of awareness for the growing skills-gap in North America.”

Rowe acted as the spokesman for Master Lock’s new line of security products designed to protect tools and equipment in the cargo area of pickup trucks, especially those that are used for work, which launched exclusively at Canadian Tire stores across Canada this spring.

“With his strong connection to men and women working in the trades, we are both excited and honoured to have Mike’s support and participation in this important new security category,” said Jeffrey Ling, Canadian Master Lock product manager. “In addition, we are incredibly proud to support Mike’s mission and vision at mikeroweWORKS.com.”