Energy & Power
Meet EnerForge: Oshawa Power’s rebranded energy services company
By Anthony Capkun
May 4, 2020 – Oshawa Power & Utilities Corp. (OPUC) in Ontario has unveiled a new brand—EnerForge—for the heretofore cumbersome-sounding Oshawa PUC Energy Services.
“The old brand left customers confused about our offering and our geographic reach,” said OPUC’s president & CEO, Ivano Labricciosa, when asked about the rebrand. “It really is a milestone for us to say that we’ve outgrown our namesake and our geography.”
In an interview with Electrical Business Magazine’s Anthony Capkun (video below), Labricciosa explains the energy services company has already done work all across the Greater Toronto Area, and is looking for new projects further afield… “Even in some places outside of Ontario”.
EnerForge’s stated mission is to help customers “forge a sustainable energy future”. Its mandate is to build upon a “foundational base of 21 projects across nearly 90 sites” in the Greater Toronto-Hamilton Area GTHA that were built under the OPUCES brand. This will be done through custom design, build, own, operate and/or finance solutions for low-carbon energy initiatives across all of Canada.
“The team considered delaying the announcement to be sensitive to the challenges everyone is facing during these unprecedented times,” said Scott Barker, VP of Business Development and functional leader for the EnerForge division, but “As the COVID-19 situation evolved, we’ve witnessed strongly emerging themes of collaboration and innovation, which perfectly align with our new brand.”
EnerForge is a wholly-owned subsidiary of OPUC, a diversified holding company owned by the municipal corporation of the City of Oshawa. The newly rebranded division says it looks forward to celebrating—in person—with stakeholders someday soon.