June 17, 2014 – Peter Bernatsky, president of the Manitoba Electrical League (MEL), announced the league’s board of directors has approved to change the name of the MEL to Electrical Association of Manitoba Inc. (EAM) effective immediately.

(EBMag just learned of this announcement from association general manager, Gord Macpherson.)

The board has also approved a new logo with the tagline: Strength in Connection. In making these changes, the association is rebranding itself to be seen as an organization that offers “stability, strength and professionalism”. Its stated mission is to represent, promote and strengthen the electrical industry in Manitoba through advocacy, professional development and member support.

According to MEL’s website, MEL began as The Electrical Service League in 1957 (26 member companies), providing service to its members and promoting the Red Seal Wiring Program. In 1991/92 it amalgamated with the Manitoba Electrical Association (MEA) to form the Manitoba Electrical league Inc.

EAM provides a variety of services to its members, including:

• educational and training programs
• representation to various levels of government and government agencies
• up-to-date industry information
• networking opportunities and social events
• group insurance

Membership in the non-profit Electrical Association of Manitoba represents all electrical industry sectors in the province, including electrical contractors, low-voltage systems integrators, wholesalers, distributors, manufacturers, agents, utilities and associate members.