December 10, 2015 – Appleton Group says it has promoted two key team members. Mike McCormack has been promoted to director of business development, while Zach Gustafson has been named sales strategy manager. Both will report to Dan Douglass, vice-president of business development.

McCormack will be responsible for Appleton Group’s strategic planning and global growth programs including strategic portfolio reviews, and growth and enabling processes. He joined Appleton Group two years ago.

Gustafson will expand his current responsibilities for customer development and CRM to project pursuit, pipeline management and sales administration, the company says. He joined Appleton Group in 2011 as part of the customer service organization and launched the first global CRM solution in Appleton Group’s history in the summer of 2015.