Mike Smith joins Liteline as national business manager
By Anthony Capkun
March 31, 2022 – Liteline Corp. has hired Mike Smith as national business manager.
Reporting to Steve McMullen, he will work alongside Liteline’s agent and factory direct sales team, focusing on driving sales by strengthening and building new customer relationships.
“In complementing new product initiatives with aligned customer sales strategies, Mike’s experience and highly professional conduct will greatly benefit the interactions and growth with electrical contractors, distributors, and specifiers,” said Liteline.
Prior to joining Liteline, Smith held various sales positions with Ideal Supply—most recently as general sales manager.
“His vision, a customer-first attitude, and second-to-none leadership skills add great depth to our customers, our sales team, and the agent network across Canada,” Liteline added. “Please join us in welcoming Mike to the Liteline team!”