Electrical Business

Business News
MyEaton strives to drive distributor sales and create demand


June 17, 2014
By Anthony Capkun

June 17, 2014 – Eaton launched its MyEaton website to provide distributors “personalized” access to its electrical solutions. Distributors can now access all of the systems they currently use to manage sales and operations on a single, secure website.

“With the acquisition and integration of Cooper Industries, and the unprecedented growth of our solutions and capabilities, it became even more important to streamline the online experience for distributors,” said Mark Reinders, vice-president of channel at Eaton. “The MyEaton website is part of our broader effort to deliver strong planning and marketing programs to help distributors maximize growth and improve profitability.”

A new incentive program combining the benefits of Eaton’s legacy channel programs can be accessed through the MyEaton website. Also, the Distributor Advantage program will provide financial incentives to support business growth. Additionally, distributors can opt-in to specific marketing programs to drive and support local sales.

Through the site, distributors can order products, learn about new offerings, review recent purchases and tap marketing programs. Distributors will also be able to access and opt-in to training programs, explore upcoming events, search catalogue information, operate Eaton tools and calculators, and connect with Eaton experts.